Facebook timeline means you can publish your entire history - so why not make sure your product has one? And if you want it to stretch back to Abraham Lincoln, no one is stopping you. So Emergen-C incorporated themselves into American history. A clever and intelligent use of features on the Facebook platform that invites discovery and further interaction with the brand without demanding it. Unfortunately there wasn’t a ton of exposure and the creative effort got lost in the annals of history.
Pictures. It’s all about the pictures. Facebook has emulated Tumblr and Instagram by simplifying content delivery and emphasizing images. Quick and easy information digestion is clearly trending towards visual content. Twitter is now the only social network with text based content delivery, but its 140 character limit allows it to stay quickly digestible. Even personal communication is increasingly image based - Snapchat and Emojis are massively popular with iPhone users. Infographs are in high demand. Are words becoming obsolete?
Luxury men’s brand Alfred Dunhill has found an interesting new way to use Facebook as a marketing platform. They used 200 still photographs and the picture album feature to create a digital flipbook of 4 short “movies” from the Nippon Rally in Japan. They’re like GIFs but much more elegant and well crafted, staying true to the identity of the brand.
Captain Ahab is beginning to think the whale might be some kind of metaphor.