Sound Stimulated Mobile Advertising
Delivering brand messaging at a precise moment is a powerful capability that is easily integrated into mobile apps with SonicNotify. Clients can easily install Sonic’s SDK software into their app—it’s as simple as a line of code—and the sound-triggered technology allows precise delivery of content to mobile devices carrying the app, whether it is on or off. When a “Sonic sound” that is imperceptible to the human ear is played (e.g. via music, television, or played from a device), the user with the mobile app receives a predetermined notification.
The software’s potential uses are massive. Audio stimuli are everywhere in the environment, giving advertisers lots of potential times and places where they can target mobil devices. The product’s core genius is rooted in consumers’ mobile behavior - mobile devices are primarily used for communication and for location and information based services such as maps, business finders, and social media applications. Mobile devices are used as a source of immediate information, a toolkit people carry around with them. Though they very much hold consumers’ attention, they are always secondary to the environment, which is very unlike TV, computers, magazines, and other advertising platforms. Therefore mobile advertising has to act in the same function - it has to act as a secondary support to whatever environment the consumer finds themselves in. This is why Sonic’s software is potentially groundbreaking - it can deliver ad content to consumers when they are doing a specific activity that the ad can support on a secondary level. Utility of information and right-time-right-place are king in mobile, and Sonic Notify can play into them very comfortably.
More here: http://sonicnotify.com/
A QR code, like bleach, can be pretty effective when used correctly. Here, a tattoo shop looking to hire new artists requires applicants to carefully fill out the code outline in order to access application information. It’s an intelligent way of incorporating the most important skill a tattoo artist should have - the ability to be precise in their movements and not turn a dolphin into a dildo - into the creative work.
Made of more. AMV BBDO for Guinness (a follow up to Cloud)
Adverts for the end of the world.
With the world ending on December 21 lots of brands are talking about what to do with your last day on earth.
Luxury men’s brand Alfred Dunhill has found an interesting new way to use Facebook as a marketing platform. They used 200 still photographs and the picture album feature to create a digital flipbook of 4 short “movies” from the Nippon Rally in Japan. They’re like GIFs but much more elegant and well crafted, staying true to the identity of the brand.
Lance Armstrong’s 2005 Anti-Doping ad, sponsored by Nike. Awkward…
Laundromats, where all the cool kids do their dirty work.
Levi’s - Laundrette (by BBH)
I find it ironic (but unfortunately very true) that people on both the east coast and on the west coast who’s job it is to understand, create, and respond to culture, have incredibly limited and concrete notions of how things are and should be done on the “other side.” There is a great divide that exists between the two coasts ideologically and culturally in the professional sphere, and it is plagued by hasty judgements and over-generalizations. It’s one media space, why can’t it be perceived as one culture as well?
When we share a foundation of knowledge that gives us insights into how the consumer is acting with new media, it enables the creation of new products, services and cultural opportunities. … Some of the most formative research was published in peer-reviewed journals. But if this knowledge is privatized and locked away in vaults, a common understanding of how things work and why people react the way they do doesn’t coalesce. The marketplace is restricted, unable to adopt solutions that satisfy consumer needs and build businesses at the same time.
I wish flying were always this entertaining. I think some of the best advertising incorporates the public because, in the end, that’s who the audience is right? And an interactive performance of Rocky Horror is better than just watching it at home right? Right.
One of my favorite ad campaign’s ever is Levi’s ‘Go Forth’ campaign, out of W+K Portland. I’m particularly parcial to this spot (one of the first things I ever posted on this blog), which features Walt Whitman reading “Pioneers, O Pioneers,” which happens to be one of my favorite poems.
Levi’s and W+K have expanded on the initial ‘Go Forth’ tagline, adding ‘This is a pair of Levi’s’ and weaving a new metaphor into the copy: “You’re the next living leader of the world. You’re a kid. Holding onto the thread. That holds it together.”
From the article:
Although the campaign is “still about recognizing youth,” it is “important we get back to a style and product proposition,” he added, otherwise the ads “can get a little too ethereal or esoteric.”
Word. Couldn’t have said it better myself.