Google Instant search results appear the moment you begin typing a search term. Here’s how it responds to each letter of the alphabet.
As interesting as this is, I’d rather see how the auto-fills change based on location of IP address/search history/etc. It’d reveal how priorities and interests are different between cultures.
Happy Wednesday!
Animator Patrick Smith illustrates a 1985 interview with the Beastie Boys.
My coworker José and I both like to stare at people’s windows. I just stare, he makes beautiful graphic designs. #themoreyouknow
Columbia Records released the track list for the new Daft Punk album via Vine. It’s a pretty creative, cheap, and painless use of the publishing platform, and it’s helped raise the already crazy hype around the new album.
Let’s talk about data that actually matters.
April 1st is the best day of the year for the internet, and Google always wins.
NDR: Yesterday was a disappointing April 1.
Jay Shells marks intersections that are called out in rap songs with signs printed with the corresponding lyrics . As an avid rap fan, history buff, and pop culture addict, I think it’s a dope way of adding a little bit more color and meaning to the streets we all walk through every day.
Last week in Egypt, a group of Russian photographers risked facing 1-3 years imprisonment to climb the Great Pyramid of Giza and take the stunning picture above. Sometimes pushing (and crossing) boundaries results in some pretty awe-inspiring stuff.
Facebook timeline means you can publish your entire history - so why not make sure your product has one? And if you want it to stretch back to Abraham Lincoln, no one is stopping you. So Emergen-C incorporated themselves into American history. A clever and intelligent use of features on the Facebook platform that invites discovery and further interaction with the brand without demanding it. Unfortunately there wasn’t a ton of exposure and the creative effort got lost in the annals of history.
“#We #don’t #understand #hashtags #but #we’ve #heard #they #are #crucial #for #any #successful #social #media #campaign #NoBollocks”
The rise of artisanal brewing has kicked the larger breweries into gear, and begun to influence their branding. In the past two months Heineken and Budweiser have both launched campaigns that cater to a higher status consumer, the 1% lets say. The campaigns are sexy, flashy, and champion an exclusive lifestyle that is not usually associated with the mass-produced beers. They reflect a response to a larger trend in beer (and food) - that of special edition, low availability, exclusive brews.
Budweiser has definitely played into the trend a lot more blatantly by releasing Bud Platinum and Budweiser Black Crown, two premier beers under the Budweiser umbrella. But Heineken has also done a similar thing by changing its bottle shape. The new “Star Bottle” is longer, skinnier, has a distinctively longer neck, and looks very much like every other beer bottle out there. So why conform? Because the new bottle looks sexier than the old “working-class” bottle. The old Heineken bottle looks like the Newcastle bottle, which has gone in the opposite direction that Heineken is going and become the beer of the honest working man (see “No Bollocks”). Bottled Heineken is now sleek and sexy, and easily cheersable with the hottie on the next barstool over.
“The Heineken bottle has gone through a number of progressions but has always maintained its core iconography that has become a symbol of upscale premium beer, and this philosophy will remain the same with the new Star Bottle design” — Colin Westcott-Pitt, VP of Marketing at Heineken
Both brands have created a premier product to appeal to a more elite clientele, a clientele with discernible taste and an appreciation for a certain kind of lifestyle. People care about what beers they drink and, knowing they couldn’t go the hipster route (like PBR, which btw has its own $44 premium beer in China), these breweries went the highbrow route.
Here’s the Budweiser Black Crown spot: “Here’s to our kind of beer”
Here’s the Heineken Star Bottle spot: “Presenting the Star Bottle”
#np Whispers in the Dark - Mumford & Sons
4 members, 4 different frames documenting 4 different journeys to 1 stage.
How do bands and music video producers decide which visual narrative to follow when creating videos for songs?
Mad Men Season 6 poster by Brian Sanders
“…as the show prepared for its new season, which begins April 7, its creator, Matthew Weiner, inspired by a childhood memory of lush, painterly illustrations on T.W.A. flight menus, decided to turn back the promotional clock. He pored over commercial illustration books from the 1960s and ’70s and sent images to the show’s marketing team, which couldn’t quite recreate the look he was after.
“Finally,” he said, “they just looked up the person who had done all these drawings that I really loved, and they said: ‘Hey, we’ve got the guy who did them. And he’s still working. His name is Brian Sanders.’ ”
Sometimes it makes sense to just go back and do it the old way.
(via thesorrowsofgin)
Source: blogs.amctv.com
Great example of making the most of 6 seconds of Vine video, from General Electric:
Pour yourself a refreshing glass of #science. vine.co/v/b62gBUUX62D
The Ghan Remix, by Pogo. The Australian mixing master hoped on the passenger train The Ghan and recorded sights and sounds from his trip from Darwin to Adelaide. He then edited them together to make an interesting and catchy audio track with a visually stunning accompanying video.
Emilie Futterman [eh-mi-lee] (noun) : A global cultural and product strategist, which is a fancy way of saying I like to think really hard about how people all over the world interact with culture and things.
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