A QR code, like bleach, can be pretty effective when used correctly. Here, a tattoo shop looking to hire new artists requires applicants to carefully fill out the code outline in order to access application information. It’s an intelligent way of incorporating the most important skill a tattoo artist should have - the ability to be precise in their movements and not turn a dolphin into a dildo - into the creative work.
After talking about lame QR codes, I found some pretty sick ones on Mashable.com. It’d be cool to have a crossword puzzle QR code… Getting on that now.
Australia based artist Yiying Li has released this video from her latest art/tech project - incorporating QR codes into beautiful paintings. Over the past couple years, QR codes have been tacked on to just about every print advertisement as a means of encouraging the public to get more involved in the brand. They are a prime example of companies and agencies blindly subscribing to new technologies without thinking about how to appropriately incorporate them into campaigns. Just because the technology exists, doesn’t mean it should be used - QR codes are everywhere, black and white squiggly squares that go largely unexplained and therefore unheeded. Li does a fantastic job of incorporating the codes in beautiful artwork, which will hopefully inspire companies and agencies to do the same. Some already have.