May 2013
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The Google Alphabet: An Autocomplete Snapshot From... →
Google Instant search results appear the moment you begin typing a search term. Here’s how it responds to each letter of the alphabet.
As interesting as this is, I’d rather see how the auto-fills change based on location of IP address/search history/etc. It’d reveal how priorities and interests are different between cultures.
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Emilie Futterman →
Emilie Futterman’s (hey, that’s me!) new BrandYourself profile. I work in the same co-working space as these guys and they’re pretty… pretty… pretty… pretty… cool.
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WatchDerby Day Cameo! #kentuckyderby #139 (feat me and @Chris_Day03)
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April 2013
8 posts
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What Is Emilie Futterman?* →
A little project My take on the Harlem Shake Java sucks to code
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WatchColumbia Records released the track list for the new Daft Punk album via Vine. It’s a pretty creative, cheap, and painless use of the publishing platform, and it’s helped raise the already crazy hype around the new album.
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You May Leave Boston, But Boston Never Leaves You →
Millions of Americans came of age at Boston’s many colleges and universities. For them, Monday’s tragedy is a reminder of how much the city still means.
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Gmail Blue →
April 1st is the best day of the year for the internet, and Google always wins.
NDR: Yesterday was a disappointing April 1.
March 2013
26 posts
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The Austin 100 from NPR →
100 songs from 100 artists worth discovering at this year’s SXSW, courtesy of NPR
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Beer for the 1%
The rise of artisanal brewing has kicked the larger breweries into gear, and begun to influence their branding. In the past two months Heineken and Budweiser have both launched campaigns that cater to a higher status consumer, the 1% lets say. The campaigns are sexy, flashy, and champion an exclusive lifestyle that is not usually associated with the mass-produced beers. They reflect a response to...
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8 Questions I Wish I Were Asked in Interviews
Pitch me - and use as many buzzwords as possible. Bonus points if you can incorporate meow.
What’s your alarm clock sound?
There are lots of viral video memes, and most can be analyzed and explained with a cultural insight. Analyze and explain milking.
What was the first sublink you clicked on on the agency website?
Defend decaffeinated coffee.
Give me three words your least favorite college...
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Text message etiquette →
The bottom line? Don’t waste my time. Self-sufficiency and brevity are both prized and expected. We expect this in text messages, we’re also starting to expect it in real life. (see: rise of Instagram & Twitter, decline of Facebook)
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“It’s a less forgiving world. Things have to be really great to do well.”
– Bob Iger, CEO of Walt Disney
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Sound Stimulated Mobile Advertising
Delivering brand messaging at a precise moment is a powerful capability that is easily integrated into mobile apps with SonicNotify. Clients can easily install Sonic’s SDK software into their app—it’s as simple as a line of code—and the sound-triggered technology allows precise delivery of content to mobile devices carrying the app, whether it is on or off. When a “Sonic sound” that is...
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Indie Women →
My roommate Mai made this fascinating film that studies the rise of the “Indie Woman” : single women with no kids, living alone and supporting themselves. It’s a very well thought out survey of this new demographic and the impact they are having on businesses, on the economy, and on culture. It also takes new and existing trends and explains how their existence and...
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General Electric Gets Scientific On Vine
sfheat:
Great example of making the most of 6 seconds of Vine video, from General Electric:
Pour yourself a refreshing glass of #science. vine.co/v/b62gBUUX62D
February 21, 2013
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Sharing cabs
My friend C came back from a trip to Morocco a few weeks ago, sat me down, and bluntly asked: “Emilie, why did you not tell me it was normal to share cabs in Morocco?” I studied abroad in Morocco and am therefore C’s personal de facto expert on the country. Prior to her travels she asked me for advice and insight on where to go and Moroccan culture, which I gladly obliged and...
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Facebook's New Newsfeed →
Pictures. It’s all about the pictures. Facebook has emulated Tumblr and Instagram by simplifying content delivery and emphasizing images. Quick and easy information digestion is clearly trending towards visual content. Twitter is now the only social network with text based content delivery, but its 140 character limit allows it to stay quickly digestible. Even personal communication is...
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Watch#np - ‘Wish You were Here’ - Pink Floyd no reason, just fits. music just does that sometimes.
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Coke, globally sourced happiness? →
Explaining how products and ingredients are sourced from all different corners of the world to produce cans full of Coca-Cola. Actual happiness in each can of Coke? debatable. Article interest level? high.
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February 2013
16 posts
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I used Google Glass →
“Human beings have developed a new problem since the advent of the iPhone and the following mobile revolution: no one is paying attention to anything they’re actually doing. Everyone seems to be looking down at something or through something.”
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Malaise at Afternoon Tea: A Portrait Of Wellesley... →
From The Harvard Crimson, February 1967
Dates without sport coats do not come out to Wellesley for dinner.
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Facebook Stories: Valentine's Day →
Headline of 2013: social data reveals interesting stories and trends. This one is about Valentine’s Day. Apparently Thrift Shop qualifies as a love song. The things you learn on the Internet.
Anonymous asked: What is the landspeed velocity of a swallow?
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“Food for thought:
“March 17, 1993, technicians at St. Jerome hospital in...”
– http://www.buzzfeed.com/emofly/39-things-that-should-never-be-cooked-in-clear-jel
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